Tag: digital

Imagine you and your significant other finally carved out some time for a vacation getaway. You did your research—booked flights, picked a few promising restaurants, dug up your favorite fanny pack—and now it’s time to find a place to stay.

You’ve heard a lot about Airbnb, so you decide to give it a try. After some deliberation, you’ve both agreed on a place within walking distance of all the local attractions, so you send a request to the owner.

But after a couple hours, you get a message from Airbnb saying that your request has been denied without explanation. For a significant number of Airbnb users, this scenario is all too real.

Dennis Zhang

Dennis Zhang

In the Boeing Center for Supply Chain Innovation’s latest video, Dennis Zhang, Olin assistant professor of operations and manufacturing management, discusses the topic of racial discrimination on peer-to-peer platforms.

According to Zhang, Airbnb requests made by accounts with distinctly African American names were 19 percent less likely to be accepted compared to other accounts. However, if those accounts have additional review data (i.e., at least one positive or negative review), all accounts are equally likely to be accepted.

Zhang believes that people require a bit more information to nudge them in a non-discriminatory direction. He thinks that if Airbnb offered more information within the platform, it would reduce the likelihood of discrimination by those looking to rent out their space.

Zhang goes on to mention that platforms conducting business via peer-to-peer transactions face a higher likelihood of discrimination. He says that discovering how discrimination happens on those platforms is a critical step to ensuring equal consumer treatment. Zhang’s research emphasizes the importance of information, and hopes it will be effective in the fight against discrimination.

[RELATED: Airbnb nondiscrimination policy may backfire]


Dan Hazlett and Matt Gordon of Anheuser-Busch InBev are constantly trying to incorporate new technology into their supply chain to ensure fresher, better-tasting beer to the consumer. In this highlight, they describe the complexity of the beer supply chain, from breweries to distributors to retailers. They mention some of the challenges associated with shipping and inventory management, as well as some of the innovative technologies they are employing to improve the visibility of their payloads, from the breweries all the way to the retailers. This would allow them to take into account weather and traffic, and schedule more accurate loading and unloading times.

Some of the new initiatives at AB InBev are focusing on three main areas: scaling out the visibility capabilities to import/export operations, integrating tracking and planning applications across the whole supply chain, and developing smarter algorithms and predictive analytics. All of these efforts will enable AB to improve the efficiency of their already outstanding supply chain, and shorten the time between the brewery and your stomach.


For more supply chain digital content and cutting-edge research, check us out on the socials [@theboeingcenter] and our website [olin.wustl.edu/bcsci]

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A Boeing Center digital production

The Boeing Center

Supply Chain  //  Operational Excellence  //  Risk Management

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First came cable. Then streaming services. Now Amazon, Facebook, and Google want to get a piece of the action when it comes to bidding on rights to ‘broadcast’ major sports events and professional leagues’ seasons.

Patrick RIshe

An article in Barron’s last weekend prompted the conversation on CNBC’s “Power Lunch” Monday, Aug. 7, with Patrick Rishe, director of the Sports Business Program at Olin.

Will the broadcast television networks be able to out bid the dot.com billionaires for broadcast rights? Stay tuned. Or watch the convo here on CNBC.


Technology is changing the landscape of supply chain at a breakneck pace, and organizations that are able to stay ahead of the curve often enjoy a significant advantage over their industry competitors. Digitization, cloud computing, big data, Internet of Things, and artificial intelligence are all major factors in shaping operational strategy. These manufacturing innovations have given rise to a trend dubbed Industry 4.0.

John Stroup, President and CEO of Belden Inc., paid a visit to The Boeing Center to share his wealth of knowledge, and to give a brief history of Industry 4.0, aka the Smart Factory. He explained that Industry 4.0, a term coined in Germany, is the fourth major iteration in manufacturing processes. “‘Smart Manufacturing,’ ‘Intelligent Factory,’ and ‘Factory of the Future’ all describe an intelligent, flexible, and dynamic production facility, where machinery and equipment will have the ability to improve processes through self-optimization and autonomous decision-making,” said Stroup. The major improvements from 3.0 to 4.0 are the ability to automate complex tasks (even remotely) and the access to data across the whole supply chain that allows for greater flexibility and connectivity.

Stroup went on to discuss the key characteristics of the Smart Factory and how innovations in digital technology have improved existing business models and enabled new ones. Such innovative technology allows for improved productivity, flexibility, and decision making, all of which benefit manufacturers and consumers alike.

For more supply chain digital content and cutting-edge research, check us out on the socials [@theboeingcenter] and our website [olin.wustl.edu/bcsci]

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A Boeing Center digital production

BCSCI

Supply Chain // Operational Excellence // Risk Management

Website  • LinkedIn  • Subscribe  • Facebook  • Instagram  • Twitter  • YouTube


In order to reduce operational costs and maximize beer freshness, Anheuser-Busch InBev is constantly identifying new tracking technologies to help them stay on top of their shipments. Many carriers have their own digital portals showing the location and route of their trucks, but since ABI contracts with hundreds of different carriers, the time and complexity needed to manage shipment logistics requires a different solution.

As a result, they’ve developed an application that allows logistics managers to log into a single portal and see real-time tracking on all trucks.  Unlike other existing portals, ABI’s aggregates many different carriers’ data feeds in a single user interface. In addition to seeing where the trucks are, they can also see what routes they’ve taken to get there, the contents of each truck, and the estimated time of delivery. The application is available to wholesalers as well, allowing them to plan ahead for the unloading process.

Navigation in phone. Isolated 3D image

The technology also allows ABI to utilize a tracking technology called “geofencing.” As soon as a truck crosses these virtual fences, a sensor pings their distribution centers and lets them know its exact location and the time it arrived at that location. It also gives them insight into their operational efficiency (i.e., how quickly the trucks are being unloaded and turned around).

By using these technologies, ABI is able to have greater visibility of its supply chain on a granular level. They can then take this information to identify the most efficient carriers and negotiate rates.

In the video above, Dan Hazlett and Matt Gordon of ABI describe some of the innovative technologies they are employing to improve the visibility of their payloads. This is a highlight of their presentation at the 2016 Boeing Center Industry Conference at Washington University.

By Evan Dalton

For more supply chain digital content and cutting-edge research, check us out on the socials [@theboeingcenter] and our website [olin.wustl.edu/bcsci]

• • •

A Boeing Center digital production

BCSCI

Supply Chain // Operational Excellence  //  Risk Management

Website  • LinkedIn  • Subscribe  • Facebook  • Instagram  • Twitter  • YouTube