“I’ve loved combining my marketing and entrepreneurship studies to consult with a startup on creating an innovative marketing solution,” says Allison Halpern, BSBA’18 and member of a CELect team working with St. Louis-based Givable. “The hands-on nature of the CEL has helped me grow and apply my studies in a truly unique way!”
CELect stands for: Center for Experiential Learning (CEL) Entrepreneurial Consulting Team and this is an occasional series of interviews with students participating in the program that pairs consultants with St. Louis startups.
CEL: Who is your client and what made you interested in working with them?
Halpern: I am consulting with a startup at T-REX, called Givable. Givable is a micro-giving platform that makes charitable donations simple with daily, engaging emails. I really love Givable’s mission to make charitable giving more accessible and believe they have an innovative way to do so.
Click here to learn more (this is definitely a shameless plug).
Our consulting project is to create a marketing strategy to attract more users. As someone who values community involvement and utilizing creative problem solving to build awareness, this project fits me perfectly.
CEL: How does this class help you with your future aspirations?
Halpern: In the future, I hope to work in a marketing role, assisting and consulting clients strategically. I like the fast-paced and innovative culture that comes with client work. So, working with Givable to create a marketing strategy is really right up my alley. This summer I am interning at Facebook in the Global Marketing Solutions department to help clients optimize their advertising on Facebook platforms. I will be working on a team conducting research to better understand best digital marketing practices for clients. My CELect project involved extensively researching the industry, company, and trends to create a highly implementable plan and I think that experience will help me at Facebook. This work has provided me with great group experience to speak about in interviews and helps me apply my knowledge from classes and internships in a very real-world way.
CEL: How does this experience differ from other classes?
Halpern: Well first of all, there are no classes, but there still are deliverables! Everything is on our own time which helps build time management skills and autonomous deadline planning. Second, I love that the class works with a client and provides real-world exposure to consulting projects. My other classes have built a basis for my business knowledge and CELect is letting me apply what I have learned to create impact in the local St. Louis community.
CEL: What advice would you give to students interested in CELect?
Halpern: I think this is a great program if you want to try a hybrid role between starting your own company and consulting others to create business success. If you want a better grasp on the St. Louis startup eco-system and real-world consulting experience, CELect is a great program for you. While working on the project, I would say it is important to keep an open mind to potential solutions and take the time to understand every alternative. Lastly, have fun with it. Consulting projects are a time for you to apply what you know, think outside of the box, and innovate which is a really great experience.