Tag: startups



Students in the CELect Entrepreneurship Course, held at the T-REx startup accelerator, are sharing their team projects with the Olin Blog. Student team Brittainy Cavender, Jinsoo Chang, Masa Ide, and Jenny Kronick describe the experience of consulting for their client, FocalCast. 


St. Louis-based FocalCast is a live collaboration software that allows audiences to connect and interact with presentations. By providing features like live annotations, digital whiteboards, and polling, FocalCast turns standard presentations into engaging dialogues.

Since its founding, FocalCast has provided an easier way for people to communicate, collaborate, and conduct business on the go. Now it is looking to expand into new markets.

As part of the Fall 2017 CELect class, our team is developing a comprehensive marketing strategy to propel FocalCast’s product into new market verticals. Our approach focuses on researching potential clients and developing leveraged distribution and direct sales strategies to target a variety of players within those key verticals.

Our research emphasizes bottom-up approaches—specifically, interviews with current and prospective customers. The interviews help us determine customers’ current needs and pain points, which will guide us in developing a strategy that addresses these consumer interests. The strategy utilizes both traditional and digital marketing, including organic and paid marketing, to create an optimized plan for lead generation and awareness. The goal is to provide FocalCast with a strategy that will allow them to take the next steps in growing their business and create a strong foothold in the targeted verticals.

Guest Bloggers: Brittainy Cavender, Law ’18, Jinsoo Chang, MBA ’18; Masa Ide,  MBA ’18; Jenny Kronick, PMBA ’18 




Students in the CELect Entrepreneurship Course, held at the T-REx startup accelerator, are sharing their team projects with the Olin Blog. Student team Logan Bolinger, Alex Clouser, Myiah Johnson, and Chad Littrell describe the experience of consulting for their client, TechArtista. 


The co-working space trend has been continuously growing over the past few years. Over the years, consumer interests and expectations of those spaces have evolved and co-working spaces have evolved with them. TechArtista in St. Louis has been at the forefront of developing a unique cultural experience for its customers to address these demands.

TechArtista is not just a co-working space. It is a community of art, culture, and innovation. As TechArtista sets its sights on expanding to a second location, they turned to the CELect program to help execute this task.

During this project, our team has gained great insight on how TechArtista’s differentiated culture creates value for members. When a plan and process are developed around that culture and replicated, it becomes even more valuable. Through our research, we have found that the most successful spaces are the ones that have been able to grow while still remaining true to their brand. TechArtista’s culture is well-positioned for growth. We plan to add value by proposing a plan that helps them leverage and replicate that culture by instilling new processes.

This CELect experience has been valuable because it has demonstrated how effective an actionable plan can be in the execution of a company’s vision. We have also been taught the importance of staying true to the established values and mission of one’s company. The reasons people have for joining an organization and the organization’s own values can be more significant and more catalyzing than what the company actually does.

Guest Bloggers: Logan Bolinger, Law ’18; Alex Clouser, MBA/Architecture ’18; Myiah Johnson, PMBA, ’17; Chad Littrell, PMBA ’18


Startup founders and angel investors are invited to a free webinar on the kinds of metrics they need to navigate their roles in the entrepreneurial ecosystem. Ron King, the Myron Northrup Professor of Accounting at Olin, will introduce the latest research on metrics and why standard measurements for established companies are very different than those needed for a startup.

METRICS FOR STARTUPS

Wednesday, Nov. 8, 2017

12 p.m.- 1 p.m. CT

“A startup company is not just a small version of a large company,” says King. “In this webinar, we will provide a framework for thinking about the metrics that startup founders need to manage and the metrics investors need to evaluate startups. It’s important to understand how these metrics relate and which of them may be more valuable in guiding your decision making.”

King has been on both sides of the startup equation as an investor and an entrepreneur and brings a wealth of knowledge and experience to this webinar. “Founders generally use metrics for their internal decision making: how do they design their marketing, their product, their target market, to scale their business,” King explains.  “On the other hand, an angel generally thinks about valuing companies by using metrics that are more appropriate for established business. So the intersection between an angel’s interest in data and the founder’s interest in data for their internal decision-making are really quite distinct.”

This webinar is targeted to practitioners. King recommends that participants bring their inquisitive nature to the webinar. “All you need to benefit from this webinar I think is the natural curiosity about a very complicated problem. The problem is how do we efficiently an effective go from an idea to a business model that has recurring revenue.

Register today.




The 6th annual Real Elevator Pitch Competition is open for submissions. Sponsored by Saint Louis University, this contest is open to all college students. Two cash prizes will be awarded to the best business plan pitches.

The Real Elevator Pitch competition takes place on real elevators in the second tallest building in Missouri: One Met Square in downtown St. Louis. Real students deliver real startup pitches to real investors while riding up 40 stories on the building’s elevators.

Submissions are due by Nov. 7, 2017 at 11:59 CST

Saint Louis University staged the first Real Elevator Pitch six years ago and it has been a successful competition ever since.

Startup business pitches can be submitted in two categories: for profit ideas and nonprofit ideas.

To enter the competition, you must submit a 30 second pitch:

1.) Record your video and upload it to YouTube.

2.) Fill out the SUBMISSION FORM

A blue-ribbon panel of judges will select the top 18 that will move on to the Final Round.

The 18 Finalists will be invited to One Met Square building in downtown St. Louis  to pitch to 30+ wealthy judges while riding up and down on 12 elevators.

See the ‘Real’ Elevator Pitch FAQs to help answer any questions you might have or email ecenter@slu.edu for more information.




Entrepreneurship

Arch Grants is practically synonymous with the St. Louis startup community. And Ben Burke, MBA’14, director of entrepreneurship at Arch Grants, is at the center of that synergy. He orchestrates many of the connections that fuel the burgeoning startup community here that is attracting entrepreneurs from around the world.

Burke joined Arch Grants in 2013, a year after it was launched as a nonprofit organization dedicated to “building a new economy by providing $50,000 equity-free grants and pro bono support services to entrepreneurs who locate their early-stage businesses in St. Louis.”

Through its competitive Global Startup Competition, Arch Grants attracts innovative entrepreneurs to the St. Louis region with the goal of keeping their startups here to grow a new economy of  innovative companies.

According to its 2016 Annual Report, Arch Grants has awarded $5.2 million in equity free grants to 96 startup businesses in St. Louis that, in turn, have created more than 1,000 jobs in since 2012, and generated over $51 million in economic output for the St. Louis region in 2016 alone. (source: Arch Grants Annual Report.)

Ben Burke is the guest on the latest episode of STL Community Cast, a podcast that created by Drew Davis who talks with innovative leaders in St. Louis. Give it a listen or check it out on Soundcloud.

 

 

 


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