The value of persuasive messaging is well-known—just look to the yearly buzz surrounding Super Bowl ads. But how can you start to incorporate these tactics in your messaging?
In a recent webinar on persuasion tactics in marketing, Olin Marketing Professor Steve Nowlis laid out the principles of persuasion.
“To think strategically, you need to use deliberate thought processes to overcome biases that prevent you from identifying a strategic situation or real strategic problem in the first place,” explains Jackson Nickerson, Frahm Family Professor of Strategy and Organization.
Frans VanOudenallen, career coach for Olin’s Executive MBA program is featured on the cover of the February issue of St. Louis Small Business Monthly. He’s one of seven featured in the cover story, “Marvelous Mentors.”
Raphael Thomadsen, associate professor of marketing at the Olin Business School, along with 15 other hospitality and consumer experts, have analyzed the nation’s best frequent flier programs for the credit card comparison website CardHub.com.
The inaugural Executive MBA Mumbai Class 1 started in April 2015 as a joint partnership between Indian Institute of Technology Bombay and Washington University. There are 27 students (23 men and four women) in our class. I can be directly attributed to the 3% international student figure as the only foreigner in class. In case you were wondering how I got to India, my wife accepted an expat assignment from her firm in Denver, Colorado, and shared the news for the first time when she picked me up at the Mumbai airport terminal at the end of her business trip.
Our class is dynamic and very interactive. My classmates share their experiences and ideas from a wide range of industries such as IT services, agriculture, manufacturing, and aerospace to name a few.
In October, we will spend two weeks studying in the U.S. So please don’t hesitate to say hello when we are in St. Louis, or stop any of us to ask questions about our perspectives on emerging markets, culture, and life. Many members of our class travel quite extensively. However, for some, this will be their first visit to the United States, and for others, this will be their first travels outside of India.
To share some Indian insights, I have borrowed David Letterman’s Top 10 approach and compiled some unique experiences that can be found “Only in India…” (more…)
Want to see live TED talks…in Knight Hall? Get the immersive TED talks experience by joining TEDxGatewayArch and the Olin Business School Community at the TED:2016 DREAM event on Thurs., Feb. 18. TED talks are only delivered live to a select few locations worldwide, and this is the only place in St. Louis where you can watch the international TED Talks live from Vancouver.
Come at any time after 2 p.m. for what TEDxGatewayArch promises will be “nerd heaven.” The speaker lineup is amazing—I’m particularly excited to see chess legend Judit Polgár, storyteller Chris Milk, and John Legend. Later in the evening, students can mingle with exhibitors, peruse TEDx swag, win prizes, and chow down on St. Louis favorites like Pi Pizza, SugarFire, Thai Bistro, and Sameem’s, among others.
The Olin community can also participate TEDxGateway’s local version of the TED talks. Two panels—featuring a USA World Cup champion, former U.S. Olympic Soccer coach, and the the lead stadium designer from global architecture firm HOK (among others)—will discuss the future (and feasibility) of professional soccer in St. Louis.
It costs $8,500 to attend the actual TED conference, and you have the chance to take in the live experience for only $10-15. This is an awesome opportunity. I hope to see you all next Thursday!
Join the conversation: #tedxarch
