Beryl Py Lee (PMBA 40), Catherine Briggs (Biostatistics), Francis Monsada (MBA 2017), Gary Wang (Biostatistics), and Laurel Li (MBA 2017) competed on January 23rd at the Biotech & Healthcare Case Competition at Northwestern University – Kellogg School of Management against Top 20 MBA/MD/PhD programs globally.
The 13th annual event was held at Northwestern University on Saturday, January 23, 2016. Eleven teams were selected to compete in the final showdown. This year’s case focused on the merits of and concerns with direct-to-consumer marketing. Teams from the Kellogg School of Management took the top two spots. A team from University of Chicago, Booth School of Business placed third. Judges were executives from the sponsoring company – AbbVie.
Team member Beryl Lee shares a few memories and insights:
“The acclaimed Laurel Li led the team’s opening presentation and Catherine Briggs presented our enlightening proposal. We were enthused to apply our interdisciplinary backgrounds although to be fair we had expected the case to be about blockbuster drugs in the USA or global health initiatives in Africa, as all of the cases seemed to have been within those territories in the past. This was a surprising and admittedly very timely twist.”
In 2015, Poets & Quants included the Kellogg Biotech and Healthcare Case Competition in its list of 20 Top Global Business School Case Competitions. This year more than 35 teams applied to participate. From this group, eleven teams representing nine different schools were invited to compete in Evanston. The nine schools were:
-Anderson School of Management, UCLA
-Booth School of Business, University of Chicago
-ESADE Business School (Spain)
-Haas School of Business, University of California Berkeley
-Johns Hopkins Carey Business School
-Kellogg School of Management, Northwestern University
-McDonough School of Business, Georgetown University
-Olin Business School at Washington University
-Said Business School, University of Oxford (UK)
The weekend started with an informal reception on Friday evening. Saturday, teams presented and attended the Kellogg Business of Healthcare Conference. Saturday evening featured a case debrief, dinner and an award ceremony. More about the competition can be found at: http://www.kellogg.northwestern.edu/departments/hema/activities/case_competitions.aspx