LinkedIn released its latest iteration for both iPhone and Android in April: the LinkedIn Students app, geared specifically toward soon-to-be graduates looking for jobs and internships.
The app leverages LinkedIn’s database of over 400 million professionals. “The brand new app helps you discover jobs that are a best fit for graduates with your major, companies that tend to hire from your school and the careers paths of recent alumni with similar degrees,” a LinkedIn spokesman said when unveiling the product.
I preface this critique by detailing that I use my LinkedIn a ton. But it is far from perfect. And while I would say that one opinion normally does not matter , in this case, I am the target market. So my opinion does matter.
I have been looking for a solution like this for a while. I, personally, have tried to attack this problem in the past — bringing in VCs to my school and connecting students with jobs in the area — but it is not easy.
So I have been looking for a platform to help other students join the conversation.
So here is how my test run of the LinkedIn Students app went (not the best):
You enter the app and it prompts you with “5 ideas” to get your career exploration started.
These custom ideas are populated by the information you provide LinkedIn.
![Opening screen of the LinkedIn Students app](https://olinblog.wustl.edu/wp-content/uploads/2016/06/5-ideas.png)
Screenshot of the LinkedIn Students app.
The app gives you a chance to confirm this information before you begin your search. However, the credentials are extremely baseline: school and major. (***Does not support a double major).
From there , the app populates news, alumni (who are not really alumni, but rather classmates), and job postings (pretty generic ones).
5 ideas to find your future career? Generically?
Is that enough ?
The simple answer is no. This attempt by LinkedIn fails to help students because it is not serious enough. Finding a job is not “extra-credit.” To find the right job takes time and effort. Job postings are already available to the masses, and LinkedIn’s display of information — using “ideas”— is not customized and lacks depth.
But , I believe that LinkedIn is identifying a serious problem.
There is currently a gap between young talent and jobs. This is an opportunity for technology to merge and create new opportunities. Jobs cannot be offered “conveniently” — you need to make students work and hustle for them. But the industry can be more transparent and welcoming to students , and tech can help bring talent to opportunities.
“Talent is universal, while opportunity is not” — Niko Bonatsos.
This post was originally featured on Medium and was republished with permission from the author.