Tag: LinkedIn

Is your…

✔️ Resume in Olin format?

✔️ LinkedIn profile updated using the WCC-provided workbook, checklist, and tips?


Have you…

✔️ Developed your Personal Brand Pyramid?

✔️ Scheduled an appointment with a WCC advisor to establish an initial relationship and foundation for building a career action plan?

Fall semester is definitely busy season from a recruiting perspective, full of information sessions and events like Meet the Firms, where recruiters expect students to have resumes on hand at all times. Sometimes it’s very obvious that an event will involve sharing your resume. But what if you run into an alumnus on campus or make an unexpected connection? Don’t let the opportunity pass by! Anticipating and having the refined resume always available will avoid being caught off guard—it also allows for a more proactive approach.

Use Optimal Resume as a template to easily develop your resume in the Olin format. Below are key tips for writing an impactful resume. Your resume should be:

  • One page
  • Concise, accurate, and professional
  • Action- and results-oriented
  • Customized to the specific position you’re seeking
  • Proofed carefully for grammar, spelling, and conformance
  • Printed on high-quality resume paper

LinkedIn has become the ultimate supplement for the paper resume, as recruiters increasingly utilize both as sources to evaluate a candidate. Having a tip-top resume without an equally strong LinkedIn may give the impression that a candidate lacks attention to detail, or that LinkedIn—a growing online networking force—is unimportant to them. But LinkedIn is very important to recruiters!

Imagine the recruiter becoming enthusiastic reviewing a resume, clicking into LinkedIn, scrolling down and reading the candidate’s information. If the candidate’s profile is easy to read, with content that is crisply written and rich with information, the recruiter may determine that they are a fit for the organization. As reading continues, the candidate’s education background, involvement, and other valuable nuggets of information further pique the recruiter’s interest. Conversely, if the LinkedIn profile is sparse or clunky, written poorly or incomplete, the recruiter becomes frustrated.  The recruiter stops and moves onto another candidate. The power of LinkedIn—as a networking tool and job search database—is huge. An updated LinkedIn profile, coupled with the resume, gives a candidate a terrific chance to make a lasting impression and inspire action from the reader to contact the candidate!

If you need assistance refining and updating your resume or LinkedIn profile, make an appointment at the Weston Career Center today. Don’t delay—Meet the Firms is in mid-September. Be sure you are resume-ready for Olin’s biggest recruiting and networking event!

Guest blogger: Karen Heise, Interim Director, Weston Career Center

LinkedIn is a window to potential employers, and it is often the first place recruiters will look when seeking talent. Making connections on LinkedIn is also a great way to build your professional network and form relationships with potential mentors. Career Consultant Anne Petersen provides these tips for making professional connections on LinkedIn:

1. Introduce yourself and draw a connection—or two

Point out what you have in common, such as an alma mater, extra-curriculars, or similar internship experiences.

If you are contacting an alumnus, start by saying “I see you earned your degree from Olin” or “I am a student at Olin Business School.” Then say “I came across your profile on the University Page. Like you, I am pursuing a career in  ___.” Close by saying “Let’s stay connected on LinkedIn.”

In your subsequent conversation, get to know your connection (and share your own background/ interests) so that you develop a professional and personal connection.

2. Seek counsel, not a job referral, when making connections on LinkedIn

It’s important to get advice on things like how they found their job, what’s their function/ industry really like, and how they describe their company’s culture.

Once your invitation to connect is accepted, you are a first-degree connection and can send a message. Start building a relationship by sending a message with these points:

Subject: Thanks for accepting my invitation to connect.

In the body of the message, write something like: “I see you currently work at ABC technology in ___. As I pursue a career in ____, I would like to learn more about your work and the company culture.” Or, alternatively, if you are working on a school project that is relevant to your new connection, say “I am working on a research project on ____ and would value your input.” Close by asking for a call or short meeting: “Do you have 15 minutes for a call next week? If so, any afternoon is good for me. Let me know when is best for you.”

Remember: LinkedIn is a community that is for building relationships. If you ask for a job, you will certainly turn off potentially valuable members of your network.

3. Keep your communication concise

Your contact probably gets hundreds of digital communications daily. Be sure to stay on point.

4. Write your introduction in a conversational way

It shouldn’t sound like a formal cover letter or a casual note to a friend. If in doubt, share with another student or advisor in advance, to make sure it sets the right tone.

5. Commit to taking no more than 15-20 minutes of their time

Acknowledge that they are busy and that you won’t take more than 15-20 minutes of their time. Let them know when you hit the 15 minute mark in your conversation, and they will typically offer to talk a bit longer.

6. Show courtesy

Send a thank you expressing gratitude for the time your contact invested in sharing their experiences and providing advice.

7. Continue to stay in contact after connecting on LinkedIn

Stay in contact with your new connection by sending pertinent articles, providing a progress update, or looping back regarding conversations with their networking leads.

Anne Petersen is a career consultant at the Weston Career Center, specializing in marketing, innovation, and leadership training and assessment. Anne has industry experience in consumer package goods and advertising.

The Weston Career Center shares this article on optimizing your LinkedIn profile for the job search. Check out the Center’s resources for students, including career advising and job search resources. 

A LinkedIn profile can be a window to potential employers and the first place where recruiters will look when seeking talent. Here are useful tips to make sure your LinkedIn profile is ready for prime-time viewing:

Consider your job-seeking objectives

You cannot effectively brand your LinkedIn profile without a clear understanding of what position or role you are seeking.

No typos, misspellings, or grammatical errors

Your LinkedIn profile should be error-free, succinct, and articulate.

Who do you want to be seen as?

Make sure you brand your LinkedIn headline in a way you want to be seen, especially by potential recruiters.

Communicate your value proposition, using keywords

Adding specialties to your LinkedIn profile is the perfect time to include some keywords for which recruiters are likely to search. Here’s an article with tips for LinkedIn SEO.

Search engine optimization is very important on LinkedIn. Your LinkedIn profile is about to become your electronic résumé, so scatter keywords recruiters are seeking throughout your profile. Add an industry in your professional summary because recruiters often use that field to search for candidates.

Seek recommendations and endorsements

Ask your internship or work supervisors or colleagues for a long-form recommendation or LinkedIn endorsement. Having positive recommendations and endorsements can often be the deciding factor between candidates and is an extra touch to your LinkedIn profile.

Consistency matters

Make sure the messages on your website, Twitter, Facebook, and any other online sites are all consistent. Recruiters will do online searches for you before they decide whether to call you.

Update your status regularly

LinkedIn can be your very own PR machine. Recruiters are looking for evidence that you are keeping your LinkedIn profile active and up to date.

Add more content

Use the experience section to explain and highlight each company in which you worked, and remember to include any board, civic, or voluntary positions.

Make sure you are open for business

If you are searching for a job, make sure your contact settings are set to include career opportunities, consulting offers, new ventures, job inquiries, and reference requests.

Follow relevant influencers and channels

Get the most out of your LinkedIn experience by following influencers and channels that interest you. This will allow you to tap into cutting-edge insights and trends from industry leaders and trends from industry leaders, and stay on top of news and events.

Finding alumni on LinkedIn

Main photo credit: Flickr/Ben Scholzen

LinkedIn logo

LinkedIn released its latest iteration for both iPhone and Android in April: the LinkedIn Students app, geared specifically toward soon-to-be graduates looking for jobs and internships.

The app leverages LinkedIn’s database of over 400 million professionals. “The brand new app helps you discover jobs that are a best fit for graduates with your major, companies that tend to hire from your school and the careers paths of recent alumni with similar degrees,” a LinkedIn spokesman said when unveiling the product.

I preface this critique by detailing that I use my LinkedIn a ton. But it is far from perfect. And while I would say that one opinion normally does not matter , in this case, I am the target market. So my opinion does matter.

I have been looking for a solution like this for a while. I, personally, have tried to attack this problem in the past — bringing in VCs to my school and connecting students with jobs in the area — but it is not easy.

So I have been looking for a platform to help other students join the conversation.

So here is how my test run of the LinkedIn Students app went (not the best):

You enter the app and it prompts you with “5 ideas” to get your career exploration started.

These custom ideas are populated by the information you provide LinkedIn.

Opening screen of the LinkedIn Students app

Screenshot of the LinkedIn Students app.

The app gives you a chance to confirm this information before you begin your search. However, the credentials are extremely baseline: school and major. (***Does not support a double major).

From there , the app populates news, alumni (who are not really alumni, but rather classmates), and job postings (pretty generic ones).

5 ideas to find your future career? Generically?

Is that enough ?

The simple answer is no. This attempt by LinkedIn fails to help students because it is not serious enough. Finding a job is not “extra-credit.” To find the right job takes time and effort. Job postings are already available to the masses, and LinkedIn’s display of information — using “ideas”— is not customized and lacks depth.

But , I believe that LinkedIn is identifying a serious problem.

There is currently a gap between young talent and jobs. This is an opportunity for technology to merge and create new opportunities. Jobs cannot be offered “conveniently” — you need to make students work and hustle for them. But the industry can be more transparent and welcoming to students , and tech can help bring talent to opportunities.

“Talent is universal, while opportunity is not” — Niko Bonatsos.

This post was originally featured on Medium and was republished with permission from the author.

I would like to share some great advice from John Hill at LinkedIn on how recent graduates can leverage LinkedIn for long-term success.

John  pulled together three simple things a recent grad can do to successfully transition from campus to career (John’s advice appeared on the LinkedIn blog June 6, 2013).

1. Take Charge of Your Professional Identity – use the Summary section to tell folks who you are professionally, consider your profile a portfolio of your skills and an effective way to market yourself.  Follow companies and groups that relate to the industries you’re interested in.

2. Create A Network Based on Quality Contacts, Not Quantity –  ensure your connections reflect who you are as a future professional.  Make sure connections are made up of trusted relationships, including: friends and family; university connections; people you shared work experience with; those with whom you share volunteer opportunites and causes.

As John stated: “…connecting with the great people you meet along the way will enable you to build a community of experts (on LinkedIn) that will support you throughout your career.”

3. Dream Big –  search and find the success stories of our WashU alumni and identify the different career paths that you can follow.  Find alumni who are now working in the industries or companies that you are interested in and make a connection — reach out and set up informational interviews.

LinkedIn provides a window to future opportunities and by using the tools and strategies available to you on LinkedIn can pay big dividends post-graduation.

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