St. Louis-based customer service consultant Shep Hyken writes a column on Forbes.com this month about EMBA alum Seth Burgett’s Yurbuds, “A Cue from Apple: How Yurbuds Stood Out in a Competitive Market.”
Burgett developed his business plan for Yurbuds while at Olin in the Hatchery course and won the student prize in the Olin Cup for the earbuds designed by athletes for athletes. Harmon International recently acquired Yurbuds for a reported $37 million according to the St. Louis Business Journal.
Seth Burgett participated in the Olin Business Symposium discussion on “Innovation in the Era of Entrepreneurism,” covered in the recent issue of OlinBusiness, p. 9-10.
