St. Louis Public Radio reports on the competition between grocery stores to create spaces where customers will spend more time. In store dining, dancing, and live music are just a few of the marketing tactics major groceries are trying. The approach builds on a concept called “third place.”
“Starbucks really started this third place meaning home, your work and Starbucks,” says Washington University Olin School of Business associate marketing professor Joseph Goodman. “They want to create a community place where you can hang out and people kind of know your name and the barista knows you. Well, we are also kind of seeing that in grocery stores.”
Link to article: National ‘Grocery Wars’ hit St. Louis region prompting stores to adjust to more competition
10/7/15
