Can you tell the difference between real Cyber Week deals and marketing gimmicks? Olin professor Selin Malkoc offers some timely tips for shoppers surfing the web for the cheapest prices.
Selin Malkoc, associate professor marketing
Now that Black Friday and Cyber Monday have morphed into Cyber Week, Prof. Malkoc tells website WalletHub, “the consumers who get the best deals are the ones who are diligent in their search.” In other words, do your homework!
Read more advice from Prof. Malkoc on:
- How to protect yourself from overspending on Cyber Monday
- Why it’s important to compare features instead of exact model numbers
- Wait, before you click the “buy” button
