The Minneapolis Star Tribune reports on the opening of a second Nordstrom department store in the Twin Cities. They turned to Olin adjunct professor Martin Sneider, an expert on luxury retailing, for his opinion on the new store in Ridgedale.

“It’s a home run for Ridgedale,” said Mar­tin Sneider, ad­junct pro­fes­sor of mar­ket­ing at Washington University in St. Louis. “They’re ap­peal­ing to the Mid­west­ern cus­tom­er who wants great cus­tom­er serv­ice and good brands in a nice set­ting.”

The Se­at­tle-based re­tail­er, which has been in the Twin Cities at the Mall of America since it op­ened in 1992, is a crown jewel for any mall. Its open­ing at Ridgedale this week is a turn­ing point af­ter near­ly three years of re­con­struc­tion at the mall in Minnetonka.

Link to article.