The Minneapolis Star Tribune reports on the opening of a second Nordstrom department store in the Twin Cities. They turned to Olin adjunct professor Martin Sneider, an expert on luxury retailing, for his opinion on the new store in Ridgedale.
“It’s a home run for Ridgedale,” said Martin Sneider, adjunct professor of marketing at Washington University in St. Louis. “They’re appealing to the Midwestern customer who wants great customer service and good brands in a nice setting.”
The Seattle-based retailer, which has been in the Twin Cities at the Mall of America since it opened in 1992, is a crown jewel for any mall. Its opening at Ridgedale this week is a turning point after nearly three years of reconstruction at the mall in Minnetonka.