Social media such as LinkedIn, Facebook, Twitter, YouTube, and Yelp are fundamentally changing how consumers communicate with each other and evaluate product information.
At Washington University’s Olin Business School, Professor Seethu Seetharaman has been a thought leader on how organizations can navigate the brave new world of social media and its implications with respect to effectively managing businesses.
For established organizations, understanding and embracing social media will ensure that they are not blindsided by disruptive changes in the marketplace, and guide their efforts at sustaining market leadership in the future.
For new business ventures, carefully articulating the role of social media is going to be a critical component in defining their business vision and strategic plan moving forward.
To learn more about the Marketing and Human Resource (HR) implications of social media and learn about new business models that are emerging because of social media, Professor Seetharaman will be engaging the business community in a social media seminar August 24 at the Olin Business School. We invite you to join the conversation.
Leveraging Social Media for Maximum Impact – April 24 at Olin Business School’s Charles F. Knight Executive Education and Conference Center on the Danforth Campus of Washington University in St. Louis.
