The US Women’s soccer team victory in the World Cup creates incredible momentum and possibilities for marketers along with potentially big earnings for players from endorsements. Patrick Rische, director of Olin’s Sports Business program, says MVP Carli Lloyd should sprint towards the deals coming her way. He writes in his column on Forbes.com that the window of opportunity for cashing in on the World Cup won’t be open for long.

Read article here: “13 Minutes Equals Millions In New Endorsement Potential For Women’s World Cup MVP Carli Lloyd.”

Image: abcnews.go.com