The Scottrade Center, home of the St. Louis Blues hockey team, is looking for a new name. TD Ameritrade recently acquired Scottrade and says it’s not interested in retaining the naming rights for the arena. KMOX radio asked Olin’s Patrick Rishe, director of the business of sports program, for his take on attracting a new brand name for the center.

Patrick Rishe

“Whether you’re talking about the sale of a franchise or the sale of naming rights or the sale of your home, competition will drive that price up,” Rishe explained.

“So I think that’s the strategy that they should employ. Unfortunately, if you look at it on a national scale, even with the renovations, Scottrade is still going to pale in comparison to Chase Center (in San Francisco) or Golden 1 Center (in Sacramento) and so forth.”

What name would you like to see on the home of the Blues?

Link here to listen to the KMOX story.