First came cable. Then streaming services. Now Amazon, Facebook, and Google want to get a piece of the action when it comes to bidding on rights to ‘broadcast’ major sports events and professional leagues’ seasons.

Patrick RIshe

An article in Barron’s last weekend prompted the conversation on CNBC’s “Power Lunch” Monday, Aug. 7, with Patrick Rishe, director of the Sports Business Program at Olin.

Will the broadcast television networks be able to out bid the dot.com billionaires for broadcast rights? Stay tuned. Or watch the convo here on CNBC.