When Marketplace asked Patrick Rishe about the potential of advertising brand-fatigue among NBA sports fans, Olin’s director of the sports business program, said, “No.”
Even with the NBA Developmental League re-branding next season as the “G” League after Gatorade bought the naming rights?
Even after the NBA lets teams sell advertising space on the upper-left corner of player’s jerseys next season?
“Rishe… doesn’t think people are going to tire of branding anytime soon,”according to the Marketplace story. “I am not concerned about the over saturation,” he said. “And I think though some purists may say that they are, let’s see how they feel two or three years from now. I doubt they’ll raise a fuss then. The sports consumer will adapt.”
