Visitors to Olin often comment on our community’s active engagement and collaboration—part of what makes us distinctly Olin. We look to enhance that engagement with the launch of the Olin Blog.
Olin community members—students, faculty, staff, alumni, business partners and supporters—will connect and share valuable content, ideas and insights.
This multi-authored blog will be the online heartbeat of the school, bringing to life the Olin experience.
I look forward to watching this blog grow and connect our audiences as we move into our second century of creating knowledge, inspiring individuals, and transforming business.
The strategy is really solid and I have just read a few of the posts which are well done but i think that you should consider letting students write more often. From the video it sounds like the goal of the blog is to attract new students to the college and perhaps the best way to do this is to have their peers advocate the experience to them.
You used video to communicate this strategy and I think that you should be using video to allow your students to communicate in a much less carefully controlled format than the current posts – I am not saying that there should not be guidelines, but rather that you need to loosen up a bit.
We designed this guide to help universities and students get the most of online video and social media – I hope that you and your students can find a way to use this knowledge to get the blog to be a bit more fun:
http://www.mywebpresenters.com/articles/2012/07/the-comprehensive-video-marketing-resource-guide/