Alicia Herald, A&S’05,EMBA’11, a former executive director at Teach For America in Kansas City, has launched an education business start-up, myEDmatch.com, an employment portal for teaching jobs.

Alicia Herald

According to Alicia, “the idea and inspiration for the company started in the innovation course in EMBA 36!”

The site matches teachers with schools based on a proprietary algorithm that accounts for education philosophies.

Maxine Clark, founder and CEO of Build-A-Bear Workshop, who is also an investor in the business, wrote in an email to the St. Louis Business Journal that myEDmatch.com “has the potential to make an important impact on a massive problem in K-12 education — talent and talent retention.”

Alicia’s new business was recently featured in the St. Louis Business Journal.