The 2013 Olin Award winner Baojun Jiang, assistant marketing professor, presented his research on Pricing and Persuasive Advertising in a Differentiated Market at a recent luncheon hosted by the Office of Corporate Relations.

Pictured above left to right: Dick Mahoney, Baojun Jiang, and Mahendra Gupta.

The annual Olin Award was established in 2007 by Executive in Residence Dick Mahoney to recognize the faculty member whose research is most likely to impact business.  A panel of corporate executives is assembled each year to judge the submissions from Olin faculty.

The winner receives a beautiful crystal sculpture, a $10,000 prize (courtesy of Mr. Mahoney), and an opportunity to present his or her research to alumni and corporate executives invited to the Olin Award luncheon.

Prof. Jiang presents his work to corporate executives and former Olin Award winners

This is a great opportunity to showcase some of the inspiring and relevant research happening right here at Olin, to help inform the business decisions of our corporate friends.

Stay tuned for a video interview with Prof. Jiang and a blog post on the details of his research.