Students in Olin’s CELect course helped create the marketing plan for SafeTrek, a personal mobile safety app that was introduced to the WashU community this fall. Student-led teams in the entrepreneurship consulting course are paired with startups at the downtown accelerator T-Rex and assigned a wide variety of projects.
“The project for SafeTrek is one of many examples where helping a local entrepreneur also helped the community,” said Academic Director for Entrepreneurship Clifford Holekamp.
We asked SafeTrek cofounder Nick Droege about working with CELect teams on the marketing rollout of the app for WashU:
Have the CELect teams provided valuable contributions to your company?
The CELect teams have been extremely valuable in helping us over the past year. From market research to rollout strategies, they’ve made our jobs easier.
The spring 2017 team was diverse mix of law and business students. Did they bring valuable perspectives?
The spring 2017 team was an impressive group. They were able to provide us with valuable insights on campus climate as we geared up to launch at WUSTL’s campus.
[Related: Check out the Spring 2017 CELect team’s take on collaborating with SafeTrek]
What would you tell other startups considering a collaboration with a CELect student team?
Yes. Constantly getting outside perspectives is extremely important as you’re building a company. As founders, it’s easy to hone in on our strategies based on our lenses of how we should execute. Having a group of young, motivated, entrepreneurial spirited students look at what we’re doing and offer their opinions has made us take a step back and evaluate our approaches.
Safetrek recently announced a $3.2 million funding round with St. Louis-based VC firm Cultivation Capital.
The University is continuing to provide SafeTrek FREE OF CHARGE to all students, faculty, staff and Basic Services Contractor employees. To activate your subscription click on the link below and follow the steps: www.safetrekapp.com/affiliate/WUSTL