Author: Olivia Hanford

Part of a series of Q&As with Olin alumni. Today we hear from Ellen He. Ellen completed her master of science in supply chain management in 2014 before earning her MBA in 2016.  She now lives in New York where she works at Deloitte & Touche LLP.

What are you doing for work now, and how did your Olin education impact your career?

I’m currently working at Deloitte & Touche LLP New York City Office serving financial services industry. I’m a Financial and Risk Advisory Consultant under the regulatory and operations umbrella serving client needs in Finance, Operations, and Compliance area.

Olin education impacted me in numerous ways. I actually learned of the Deloitte opportunity via a 2008 Olin MBA Graduate. Academically, the organizational change and communication lessons were used in day to day work.

What Olin course, ‘defining moment’ or faculty influenced your life most, and why?

Professor Sergio Chayet has always been my mentor since I joined Olin as an MS supply chain management student. His advice regarding choices with my Practicum Consulting projects at that time, and later advised me to take the opportunity and join Olin MBA Class of 2016, no single word can express how I appreciate Sergio’s class style and his mentorship to me.

Additionally, Dean Kurt Dirks’s Corporate Strategy class also left deep impression on me. Via different angels from peers and also from movies such as “Twelve Angry Men” I started to look into the huge impact corporate strategy has towards firm growth for different industries. Corporate strategy has been an area I really want to invest more time in and hope to continuously pursue at my career.

How do you stay engaged with Olin or your Olin classmates and friends?

I have attended Olin MBA Admission activity with Associate Director in the Graduate Admission office Ashley Lautzenheiser in New York City 2016. I have also met with Molly Mulligan from Wash U Alumni and Development a couple times when she travelled to New York City. The most recent face to face lunch meeting with Molly I also got to meet the Associate Dean and Director for Western Career Center Jen Whitten and was glad to learn of some changes that Western Career Center is embracing now.

Why is an MBA important?

To me it is not so much about different Business areas that I got to know via the MBA program, because I triple majored in Accounting, Finance and Supply Chain when I attended Kelley School of Business, Indiana University Bloomington for undergrad. However, the most important value the Olin MBA program brought to me was via different practicum projects, CEL projects, the amazing professors, and all the wonderful classmates that you can form a relationship. I got to touch real life consulting projects for both Fortune 500 companies and local non profit organizations; I got to be impacted by rich experienced professors’ thinking process; I formed relationships that can last lifelong.

Looking back, what advice would you give current Olin students?

I would say definitely try new things, including new areas that you were not familiar with prior to MBA, new friends with diverse backgrounds and/or ethnicity, and organize new events. Besides the academics, I personally involved in many things that Olin had to offer: President of Olin Women in Business, 2015-2016; Co-president of Supply Chain and Operations Association, term 2015-2016; MC for Chinese New Year Gala; XMBA Case Competition 2015 (Olin Team got 2nd Place). I was also Chair for the Olin Follies in April 2014 which demonstrated a fun and conclusive event for the year to Olin faculty and students with 300 attendees. Those events and roles completed me more as a person and set me ready for professional growth in the future.

OAri Lewine, BSBA ’09, co-founder and chief strategy officer of TripleLift, was recognized for his innovative contributions to the advertising industry with over-the-top (OTT) marketing.

Lewine was named a Broadcasting & Cable 2019 Digital All-Star for his work at TripleLift. The 12 All-Star executives have not only made a great impact over the past year, but also blaze a trail for the future.

During Advertising Week in September, Lewine was featured in the Native Disrupter series. He spoke about how brand integration, specifically with over-the-top marketing, can combat ad-free experiences within on-demand subscription services such as Netflix.

“People are used to an ad-free experience, but the cost to produce content keeps going up, so the big challenge is to create program and brand integration, to get the brand message into content,” Lewine said in an interview with B&C. “We want to use new technology to create ads relevant to viewers.”

TripleLift uses over-the-top market tactics to bring new ways of advertising onto screen. “Overlay” ad techniques place relevant ads in the corner of the screen during programming, while “brand insertion” techniques insert ads onto blank space, like a billboard, during programming.

Lewine sees the future of the advertising industry focusing on the needs of individual consumers.

“We’ve gotten really good at understanding who our customer is, how we can reach them, and how we can see whether ads are working,” said Lewine in an interview during Advertising Week. “Now the question is, now that we’ve found that person, what are we actually delivering? What is the message? What does the message look like?”