Great success for career center’s alumni outreach

In the first week of October, Anne Petersen was in the passenger seat driving through upstate New York when she noticed her email was starting to blow up.

The Weston Career Center coach was on vacation with her husband when inquiries started to roll in from an email the career center had just sent to thousands of WashU Olin alumni. “You’ll always be able to partner with the Weston Career Center for lifetime career support,” the email said, inviting alumni to seek support whenever they needed it.

Seek they did. More than 50 Olin alumni reached out within the week that the email blast and video went out. Some were recent alumni, out only a year or two. Some had left as long ago as the 1960s.

“The emails started coming and the phone started ringing immediately. It was more than we anticipated,” Petersen said. “I don’t think alums were aware of our coaching services and the breadth of resources available. They also didn’t realize that we work with alums across the country via phone or Skype, as well as in person in St. Louis.”

Existing services—and new ones

The email campaign and related video were designed to remind Olin alumni of the career coaching resources available to them long after they walked away with their diploma. Coaching, career assessment, personal branding, resume and LinkedIn profile building, interview preparation, networking and negotiation—all services alumni can continue to get from the Weston Career Center.

That day in October, Petersen started responding to alumni seeking ideas about making a career pivot or changing geographies. She set up later appointments with some and worked with Jen Whitten, associate dean and director of the Weston Career Center, who fielded inquiries and connected alums with experienced coaches on the WCC team—including Frans Van Oudenallen, Mary Houlihan and Kathie McCloskey.

“They’ve run the gamut from young alums, undergrads, MBAs, specialized masters, senior citizens, mothers that were out of the workforce,” Petersen said. “It’s been a great process. We have had the opportunity to work with a lot of fascinating alums.”

Once Olin, Always Olin

A number of them have started by taking advantage of the WCC’s career leader assessment, a survey instrument that normally costs $75—but is available to alumni free of charge.

“It gives alums insight regarding their interests, motivations, skills, potential career directions and company culture matches,” Petersen said.Petersen said. The response to the email has been gratifying for the WCC team, who had sensed the services were not well-known enough or that alumni from outside St. Louis might be reticent to take advantage of them.

“They very much are commenting about the idea of ‘Once Olin, Always Olin’— the idea that it’s for me at any stage of your career,” Petersen said. “They felt like, ‘This does pertain to me—no matter where I am.'”

Looking for career help as an Olin alum? Contact Anne Petersen for career coaching resources (annepetersen@wustl.edu or 314-935-8951), or Jen Whitten (jwhitten@wustl.edu or 314-935-8970) to discuss WCC’s resources or any questions you might have. For remote coaching, the WCC is prepared to connect via Skype, phone or in person.

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