CEL Q&A: Prioritizing the Small Business Initiative experience

Junior Madison Stoecker participated in the Center for Experiential Learning (CEL) Small Business Initiative last semester and is excited to share how she applied her in-class learning to drive impact for her client, Always Love and Care. We love to reflect on past success teams have seen—in both their own learning and their client’s growth.

Who is your client and what made you interested in working with them?

Madison: My client last semester was Always Love and Care, an in-home care provider in Ferguson, MO. What made me so passionate about it was the people behind the company: Josh and Lisa Davis. After spending 5 minutes with them, anyone can see the passion and love they have for their community. I love their mission, but I wanted to support the people behind the company as they continue to make an impact.

Can you share a highlight from your time in the Small Business Initiative?

Madison: Before we presented our final solutions, we had a moment with Josh and Lisa where they expressed their gratitude for all their ‘dream team’ had done for them. A new marketing campaign was something they had dreamed about for years, and Josh called it their ‘tipping point.’ Seeing how big of an impact our work had on their lives, and the greater impact that will come from that was worth every single minute of work.

What advice would you give to students interested in participating in the Small Business Initiative?

MS: Prioritize it. This project has a bigger impact than just a final grade. You have the chance to impact, or help someone impact, an entire community. Don’t forget why you are doing it. Also, you are able to apply skills you have learned in other classes to a real-world project.

I would encourage students to create a relationship with their clients. There is so much to learn from them. Most of all, enjoy the experience! It’s an incredible opportunity, so don’t let the stress of deadlines or little things get in the way of doing something amazing!


Check out the CEL’S CampusGroups page to learn how you can get involved in the Spring semester.

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