Startup makes waves in swimwear

Forbes features a new venture from Lori Coulter, MBA99, called Summersalt. The veteran swimwear designer and recent fashion design lecturer at WashU’s Sam Fox School has partnered with seasoned brand strategist Reshma Chamberlin to launch a new direct-to-consumer shopping experience.

Lori Coulter (R) and Reshma Chattaram Chamberlin (L)

Summersalt targets millennial women and delivers luxury swimwear in classic one and two-piece designs to your door that are eco-friendly and priced at $95 or below.

Coulter launched one of the first made-to-measure retail apparel concepts to successfully integrate 3D body scanning, mass customization, and computer aided design to create a fully digital and automated supply chain in 2005 in St. Louis. In 2012, she launched exclusive ready-to-wear collections with brands like Soft Surroundings, Cintas and Bra Smyth. Related Blog post.

Link to Forbes article.

Photos courtesy of Summersalt. Above: Lee Litumbe in the Sidestroke in White Sand, Photographed by Nasrin Suleiman, on location in Zanzibar. Below: Jess Kirby in the Sidestroke in White Sand, Mango & Deep Sea, Shot by Craig Mackay.

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