Illustrator wins gold for marketing Shakespeare

Katie Wools, Creative Director in Olin’s Marketing & Communications department, is a Gold Winner in the 2017 Hermes Creative Awards competition for her poster design that promoted this year’s Shakespeare at Olin event.

Katie, who is a freelance illustrator with children’s books to her credit, was quick to say that the poster was a team effort. “Paula Crews, Judy Milanovits, Cathy Myrick—all members of our MarComm team—and I, first met to discuss concepts for the poster. Dean Taylor approved, and then I got to work on a sketch—Cathy laid in the type.”

Katie says the Dean made a great suggestion when he saw the initial sketch. “It was his idea to put Juliet on top of Brookings Hall to mimic the iconic balcony scene from Romeo & Juliet. It was brilliant!”

It was also Dean Taylor’s idea to stage the first-ever Shakespeare at Olin, held April 23, in honor of the Bard’s 453rd birthday. Katie also designed banners that decorated the tent on Mudd Field where several local professional theater groups and WashU students performed scenes from Shakespeare.  Link here for complete program.

Photo by Jerry Naunheim, Jr.

Pen and ink and watercolor are Katie’s illustrating media. Once complete she scans the artwork into a digital file. For the Shakespeare poster, she added a parchment-like background and a “few other tweaks” in PhotoShop. Total time for the project? Katie estimates 20 hours, but who’s counting? “It was such a fun project I didn’t keep track. I am never happier than when I get to work on a project like this,” Katie said.

At right, Katie’s illustration of William Shakespeare was blown up to five feet tall for a fun selfie station complete with Elizabethan props and quotes from the Bard’s plays.

“Hand illustration is definitely a disappearing art,” said Katie. “Working in traditional media is scary. If a client makes a change to your digital illustration it is often an easy fix in PhotoShop. If they make a change to your painting, you sometimes have to start all over again. But I use both traditional and digital techniques in my art. When I am done with a watercolor, I often make small tweaks in photoshop to clean it up. But I am still careful to maintain the integrity of the original painting.”

 


Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.

Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, digital media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and awards outstanding achievement and service to the profession.

 

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One Response to "Illustrator wins gold for marketing Shakespeare"

  1. avatar Peggy Archer

    Congratulations, Katie and team!

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