Craft beers add to ABInBev’s complex supply chain

For Anheuser-Busch InBev, it’s difficult enough to manage the most efficient beer supply chain in the U.S. As they acquire an ever-growing number of craft breweries, the complexity of their distribution increases dramatically. But with extremely accurate production planning and time-tested transportation methods, the largest brewer in the world is able to spread the joy of delicious craft beer to the farthest corners of the earth.

Chris Pickett, Senior Director of Tier 1 Warehousing & Transportation, paid a visit to The Boeing Center to talk about his role in AB InBev’s operations. He shared insights on effectively integrating craft beers into a macro beer supply chain, as well as managing load complexity and shipment quantities across brands.

Product mix complexity is managed by AB InBev using three main strategies. First, they use rigid cycle production to maximize output for each SKU. Second, they plan pallets using optimized order quantity, which helps them to meet wholesaler demand using the fewest number of shipments. Third, they build pallets using proprietary technology in the warehouse environment, ensuring the most beneficial product stacking patterns. All of these techniques allow AB InBev to manage an efficient supply chain, while maintaining an extremely high service level for their craft beer offerings.

For more supply chain digital content and cutting-edge research, check us out on the socials [@theboeingcenter] and our website [olin.wustl.edu/bcsci]

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A Boeing Center digital production

Supply Chain // Operational Excellence // Risk Management

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