My favorite commercial this year will have to go to the Marmot spot in the outdoor apparel segment. The emotional tone of this ad (humor) used over a rational appeal creates a fun, friendly, lighthearted identification with the brand. Consumers
CATEGORY: News
Sam Altman, CEO and president of Y Combinator, the seed accelerator that has helped launch rock star startups like Reddit, Airbnb, and Dropbox will be on campus Thursday, Feb. 11 to take part in a program hosted by the School
CATEGORY: News
GoodCall, a website that covers higher education, turns to Olin’s Markus Baer for his comments on the topic of creativity gender bias which is a special focus of his research. “According to Markus Baer, PhD, associate professor of organizational behavior
Yesterday I attended my first IdeaBounce. I’m new to WashU (I started working in Olin’s Marketing & Communications department Jan. 4) and the idea of students giving a two-minute business pitch to a room full of strangers seemed intriguing. And,
CATEGORY: Student Life
Our congratulations to Olin Graduate students Teja Mysore (MBA 2017), Cheyenne Martins (MBA/EECE 2016), Shun Li (MSSCM 2016) and Marcus Lei (MSSCM 2016) for their third place showing at the Purdue Case Competition event last weekend.  Six finalist schools battled it out
CATEGORY: News, Student Life