Tag: PRITR



The CELect consulting program gives WashU MBA, law, and undergraduate students the opportunity to work together on a consulting project for a St. Louis based startup. Our team, consisting of one MBA, one law, and two undergraduate students, was assigned to a financial technology startup, Public Funds Investment Tracking Records (PFITR.) In early September, our team met with the CEO and founder of PFITR, Jim Koetting, to understand what he expects and needs from our team. Jim asked us to create a detailed plan of action for the process of preparing for, realizing, and strategizing financing for his company.

PFITR is a software as a service (SaaS) company designed to give public entities the data they need to make better decisions about investing taxpayers’ money. Jim has spent several years developing the software and only in the past few months has started selling the product to customers. Jim is currently in the financial technology accelerator program, SixThirty, and is now seeking next steps in financing the business.

In approaching the project, our team is assessing the problem from multiple angles, such as analyzing Jim’s financial projections and researching venture capital firms in the Midwest that may be interested in investing in PFITR. We are also pursuing research in SaaS companies and the financial technology industry. Come late November we intend on having a document for Jim outlining the financial technology and SaaS industry, venture capital and funding landscape, financial milestones for PFITR to reach, and where Jim can best apply his proceeds to help his business grow. We also intend on collecting a list of potential venture capital firms Jim can reach out to as well as financial models that can be applied in his business.

Overall, this project has been incredibly rewarding for all team members. As each of us comes for different disciplines and backgrounds we all have much to learn from each other. We are excited to present our project to Jim in November and know that our work will help him make PFITR successful in raising funds for its business.

PFITR CELect team: Brian Lee, Law; Brian Maxwell, BSBA; Hannah Perl, BSBA; and Matt Stranz, MBA.