Tag: Nestle Purina

Nestlé Purina PetCare Company announced that Chief Marketing Officer Nina Leigh Krueger, MBA’94, has been promoted to President, Nestlé Purina, U.S., reporting to Joseph R. Sivewright, Chief Executive Officer.

“Nina Leigh has played a vital role in our Company’s exceptional results for more than two decades,” Sivewright said in making the announcement.  “I’m confident her passion, track record of leadership and building businesses, and relentless commitment to Purina will lead to even greater success moving forward.”

Nina+Leigh+Krueger+headshot-mediumIn her new position, Krueger will assume additional operational responsibility for generating demand, including Sales, and Purina’s Market Development Organization, while retaining her existing responsibility for Purina’s Marketing Group, including Dog Food, Cat Food, Treats and Litter.

“I’m excited, humbled and very much looking forward to leading this tremendous Purina organization to even greater heights,” Krueger said.

Krueger joined Purina in 1993 as a Brand Management intern and served in a number of increasingly important marketing positions.  She was instrumental in bringing innovation to market for a number of successful brands, including Beneful.  In 2008, Krueger assumed responsibility for all Marketing in Golden Products, the Company’s litter business, changing the business’s direction by focusing on communications and innovation/renovation.  In 2010, she was promoted to Vice President of Marketing, Golden Products, going on to lead innovative new product rollouts, including Tidy Cats LightWeight and Tidy Cats with Glade.  Later in 2010, Krueger was called on to lead a successful integration of the Waggin’ Train acquisition and became President, Waggin Train.  In 2015, Krueger was named Chief Marketing Officer, Nestlé Purina U.S.

Image and news from Purina Press Release

Nina Leigh Krueger exemplifies what it means to be a Friend of Olin. This busy Olin alumna (MBA’94) and executive is the Chief Marketing Officer at Nestle Purina PetCare. She serves on the advisory board for Olin’s executive education program: the Women’s Leadership Forum and she participates as a speaker for the Forum in the session on Building Alliances and Your Power Base.

Nina Leigh Krueger with her canine family at Nestle Purina Petcare. (Photo © Whitney Curtis)

Nina Leigh Krueger with her canine family at Nestle Purina Petcare. (Photo © Whitney Curtis)

Friends are those who are giving of their time; their knowledge; share their years of experience; and open the doors of their companies to students and faculty, helping Olin build better leaders.

Some friendly questions for our Friends of Olin:

What was one of your most valuable experiences at Olin Business School?
Olin taught me how to ask smart questions. At the time I was in grad school I knew I was gaining valuable knowledge. But with time I’ve come to see the true value of my Olin experience. While my focus was marketing, the broad base of the program also gave me a grounding of areas like operations and accounting, I’ve discovered that leadership is not just knowing the answers – often it is about knowing the right questions to ask of your subject matter experts.

What is the most compelling thing your mentor has shared with/done for you?
I learned to get out of my shell and take risks as a result of my Olin experience. Mr. Sidwell, Dean of Students at the time, was a very wise man. He had the ability to make you feel like you were capable of making great choices – and at the same time, very direct when he thought you weren’t. With his support and candor, I learned to both assess and trust my judgment, empowering me to take bold action.

What are the 3 biggest challenges facing leaders today?
Generational Shift: We are in the midst of an unprecedented generational shift in the workplace. Every day, 10,000 boomers reach the traditional retirement age of 65. This trend began in 2011 and is forecast to continue for the next 14 years. The Bureau of Labor Statistics predicts that some organizations could lose up to 50% of their executives in the next two to three years. So the question is, how to transfer essential knowledge to the next generation of leaders and how do we best encourage, motivate and reward emerging leaders?

The Amplifying Effect of Social Media: Social Media has a powerful amplifying effect. A tweet can travel around the world in minutes. But that can happen whether it’s true or false. The relative anonymity of social media creates a lack of accountability – and that can result in a mis-truth going viral. Companies can spend a lot of resources to create something good only to see it destroyed by a hashtag. How can we be better prepared?

Connecting With Our Audience: The paradox of living in a world of 24/7 connectivity is that it has made it harder for mass marketers to find their audience. Twenty years ago, the average American household had access to 28 TV channels. Today, Americans have 165. And while TV still dominates, according to Nielsen, 55% of global respondents say video programs are an important part of their lives. The way audiences are connecting with content is changing. How do we connect with consumers in a meaningful way?

What is one behavior or trait you have seen impede leaders’ careers?
Not trusting your subject matter experts. You learn so much when you listen to the smart people around you. My philosophy is: “Listen. Learn. Lead.” It is crucial that leaders have a vision, but it’s equally crucial that they be open to input from their team as to how to get there. Business success is about getting results, not credit. And when you focus on that, you learn to listen to subject matter experts who know how to get results in their area. As Harry Truman once said, “It is amazing what you can accomplish if you do not care who gets the credit.”

Tell us about a pivotal moment in your career:
Just at the point where I felt like I was gaining traction in my career, I was moved from a brand that was considered a golden child in our company’s portfolio to one that was viewed more as a stepchild. I literally felt like I was being put in the penalty box. There were lots of things that were broken in the business and in the culture. I knew that if we had any chance at succeeding, things had to change – and we had to become a team to change them. Along the way, mistakes were made – one big enough that put me in front of the president of the company to explain it. When he asked who was responsible I answered, “No one, we did this as a team.” If anyone was to blame, as team leader, it was me.

I learned two things as a result of that assignment. First, life is a journey, not a destination. It’s good to have a career plan, but be open for some unplanned opportunities. If we get too narrowly focused on the destination, we may miss potential growth along the way. And second, in business and in life, we win as a team and we lose as a team. No one person can do it all alone.

What are you grateful for today (business or personal)? Why?
At the top of my list is my family. I have a great husband and wonderful sons who I know will always be on my side and by my side wherever the road may take us. Their love gives me courage and confidence. I also feel blessed to have a strong support system of friends, colleagues and mentors who both inspire me and keep me grounded through good times and bad.

Who’s your favorite business speaker or author? Why?
Malcolm Gladwell has always impressed me. I’ve seen him speak several times and he always passes along valuable information without using fancy graphics or a single graph. Instead he tells stories – stories that make you think and ultimately see things differently.

Image: Nina Leigh Krueger with her canine family at Nestle Purina Petcare. (Photo © Whitney Curtis)

ST. LOUIS, Nov. 4, 2014  — Nestle Purina PetCare today announced that effective January 1, 2015, W. Patrick McGinnis will transition from his position as Chief Executive Officer, Nestle Purina PetCare for the Americas, and will be appointed as Non-Executive Chairman.  Succeeding McGinnis as CEO will be Joseph R. Sivewright, currently President, Nestle Purina PetCare North America.

Editor’s Note: W. Patrick McGinnis, MBA’72, is a long time member of Washington University’s Board of Trustees and Olin’s National Council. Mr. McGinnis has made significant gifts to the school that have supported scholarships and the establishment of the W. Patrick McGinnis Professorship in Business. He received a Distinguished Alumni Award from the university in 1999.

McGinnis’ career at Purina has spanned more than 42 years. He joined Ralston Purina in the Corporate Management Training Program and was promoted through a range of marketing assignments, becoming Head of Marketing.  He was appointed VP of Grocery Products for Canada, then CEO of Grocery Products North America and finally President and CEO of Ralston Purina in 1999.

Under McGinnis’ leadership, the company transformed itself to an industry leader known for best practices in Marketing, Supply Chain, Sales, R&D and other disciplines.  During the 2001 acquisition of Ralston Purina by Swiss-based Nestle S.A., he played an instrumental role in integrating the two organizations.   All of the initial targets set in terms of efficiency were met and exceeded, making the acquisition one of the most successful in the history of Nestle.

In announcing the news to employees, Nestle Zone Americas Head Laurent Freixe said, “Pat has had a truly outstanding career with Ralston Purina and Nestle.  Pat’s experience, judgment and wisdom have provided stability and credibility in an increasingly volatile competitive environment.”   He added that McGinnis has presided over dozens of new innovations in the PetCare business, including the introductions of Beneful, Fancy Feast Appetizers and Broths, Shredded forms in dry dog food, and most recently Tidy Cats LightWeight Litter.

McGinnis has also been heavily involved in the community, supporting numerous charities and Washington University in St. Louis.

Incoming CEO Joe Sivewright has also been a major part of the Ralston Purina and Nestle Purina success story.  Since joining the company in 1985, he has held progressively more senior roles in Marketing on PetCare, Cereals and New Products.  He was appointed Vice President in 1995 with roles in Extended Enterprise, Worldwide Marketing, and in the Global Strategic Business Unit after the acquisition by Nestle.  He took on leadership of NPP Latin America in 2004 and turned the business around from a net loss operation to high growth and profitability, before taking the lead role for North America in 2011. Freixe added, “Joe’s exceptional leadership and communication skills, and focus on people development, make him the ideal candidate to succeed Pat and continue the Nestle Purina journey.”

About Nestle Purina PetCare

Nestle Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestle Purina PetCare is part of Swiss-based Nestle S.A., a global leader in nutrition, health and wellness.

SOURCE Nestle Purina PetCare