Tag: career advice



Is your…

✔️ Resume in Olin format?

✔️ LinkedIn profile updated using the WCC-provided workbook, checklist, and tips?

 

Have you…

✔️ Developed your Personal Brand Pyramid?

✔️ Scheduled an appointment with a WCC advisor to establish an initial relationship and foundation for building a career action plan?

Fall semester is definitely busy season from a recruiting perspective, full of information sessions and events like Meet the Firms, where recruiters expect students to have resumes on hand at all times. Sometimes it’s very obvious that an event will involve sharing your resume. But what if you run into an alumnus on campus or make an unexpected connection? Don’t let the opportunity pass by! Anticipating and having the refined resume always available will avoid being caught off guard—it also allows for a more proactive approach.

Use Optimal Resume as a template to easily develop your resume in the Olin format. Below are key tips for writing an impactful resume. Your resume should be:

  • One page
  • Concise, accurate, and professional
  • Action- and results-oriented
  • Customized to the specific position you’re seeking
  • Proofed carefully for grammar, spelling, and conformance
  • Printed on high-quality resume paper

LinkedIn has become the ultimate supplement for the paper resume, as recruiters increasingly utilize both as sources to evaluate a candidate. Having a tip-top resume without an equally strong LinkedIn may give the impression that a candidate lacks attention to detail, or that LinkedIn—a growing online networking force—is unimportant to them. But LinkedIn is very important to recruiters!

Imagine the recruiter becoming enthusiastic reviewing a resume, clicking into LinkedIn, scrolling down and reading the candidate’s information. If the candidate’s profile is easy to read, with content that is crisply written and rich with information, the recruiter may determine that they are a fit for the organization. As reading continues, the candidate’s education background, involvement, and other valuable nuggets of information further pique the recruiter’s interest. Conversely, if the LinkedIn profile is sparse or clunky, written poorly or incomplete, the recruiter becomes frustrated.  The recruiter stops and moves onto another candidate. The power of LinkedIn—as a networking tool and job search database—is huge. An updated LinkedIn profile, coupled with the resume, gives a candidate a terrific chance to make a lasting impression and inspire action from the reader to contact the candidate!

If you need assistance refining and updating your resume or LinkedIn profile, make an appointment at the Weston Career Center today. Don’t delay—Meet the Firms is in mid-September. Be sure you are resume-ready for Olin’s biggest recruiting and networking event!

Guest blogger: Karen Heise, Interim Director, Weston Career Center




It’s hard for me to believe, but it’s been 12 years since I was getting ready to graduate college and I was looking for my first full-time job in marketing. From the rise of social media to the advent (and growth) of the smartphone, a lot has changed. But when it comes to trying to get your foot in the door for your first job, a lot has stayed the same.

Jon Franko Gorilla 76Guest blogger: Jon Franko is co-founder of Gorilla 76, a St. Louis-based B2B marketing agency. Jon was named to the 2010 St. Louis Business Journal’s “30 Under 30” class and was named as one of St. Louis’ “Top Young Entrepreneurs” by the Small Business Monthly. He’s a graduate of the University of Missouri School of Journalism and co-founded Gorilla 76 with WashU alum, Joe Sullivan, BFA/BSBA’05.

Below are a few notes about getting your foot in the door at the agency at which you want to work. They’re written for recent/soon-to-be grads. That said, I think they can be helpful to a variety of folks.

Know where you want to work

It might seem obvious, but it’s the first step and an important one at that: know where you want to work. When I was going through my job search my senior year at Mizzou, I knew I wanted to work in St. Louis. I also knew that I wanted to work at a company that valued its culture, employees and clients. I desired a work environment in which I would learn a lot and grow as a copywriter.

After hours and hours of research and a few painful campus job fairs (you need to be going to these!), I had a list ready to go. Names like Rodgers Townsend, Momentum, and Moosylvania were on it. These were agencies that were well-respected, treated their employees in a way that I wanted to be treated, and had strong, long-lasting relationships with their clients.

I’m going to write more on what I think you should look for in an agency at another time. But for now, just know that all agencies aren’t the same, and while there are a lot of great places to start your career, there are plenty of bad ones too.

Avoid the HR person

It was accurate when I was an aspiring copywriter, and it’s accurate now that I handle the hiring and firing at Gorilla – avoid the HR person until it’s no longer possible.

Don’t get me wrong, if you apply for a job, and the HR person reaches out (which is likely the scenario), don’t walk to the interview, run to it. But, if you’re reaching out cold, meaning there’s no job posted and you’re looking to just connect with the company, don’t make the first stop the HR department. Their job, as I’ve learned in my own experience as the HR guy at Gorilla, is to keep people out more often than it is to get people in.

Instead, use LinkedIn and Google and company “About us” pages to figure out who is the right person at a company with whom to connect. If you’re a writer, look to connect with writers at the company. If you’re a designer, look to connect with designers. Pretty simple, right? You’d be surprised.

When I was in school, we didn’t really have resources like LinkedIn and some of the companies didn’t even really have websites. And if they did, they rarely showcased the team and they definitely didn’t have a blog where the employees were writing. Instead, I read award annuals and industry publications and looked to find the names of the creative directors and copywriters at the agencies at which I wanted to work. It wasn’t a perfect system, but it worked and I got in touch with the right people.

Before we move to the next point, let’s connect on Instagram and on LinkedIn. Gorilla has a presence on both as well: InstagramLinkedIn.

Ask for the informational interview

As the HR arm at Gorilla, I hear from many looking for jobs. Some are obvious in stating it: “Dear Sir/Madam…I am formally inquiring about any open positions…” They get deleted.

Others are craftier and more strategic. They reach out to our employees first to try to get in to see “what it’s like to work at Gorilla” and to see if they can get some feedback on their book or resume or whatever. And then they might reach out to me to ask a question or two and to see if they can pop by to chat for 15 minutes. They often tell me they really admire our work and love the culture we’re building and they read such and such on page X of our website and it really lined up with their long-term professional goals. They DON’T get deleted.

My ego is engaged and I feel like I have someone looking to me for wisdom – it’s impossible to say no! Now, I might not always have the perfect advice, but it doesn’t really matter for the job-seeker. Their foot is in the door, and that’s all that really matters.

Follow up, again and again and again…               

gold-foil-thank-you-pink-800x600_largeSo you’re getting close. You’ve identified where you want to work. You’ve contacted the right folks. You’ve even gotten in to meet them. Now, you have to follow up.
First, write the thank you note. For the love of everything, don’t forget this step. It’s so obvious and disappointing when someone drops the ball here. Don’t settle with the email “thank you.” Go old school. Pen. Paper. And a few thoughts. Nothing more. Some are concerned that it takes too long to reach the recipient – that’s not a bad thing. Just as they start to forget they met with you (it’s a cruel world, sorry), you remind them of a great conversation you had just a few days or a week prior.

Next, stay in touch with them. Not too often, but remember, the “squeaky wheel gets the grease.”

Send them work samples you’re working on and ask for feedback. Send them an article you read and explain why it was relevant to your conversation. Show them updates you’ve made on your portfolio, based on the feedback they gave you when you sat down with them (this is how I got my first job).

Whatever you do and however you do it, just make sure you do it. Your goal is to come across their desk at just the right time.

Go land that gig

As you can guess, a lot has changed since I was looking for my job. After all, many of you reading this post were getting ready to finish first grade while I was looking for my first job.

That said, a lot of old-school practices are still relevant today in a multitude of areas. Getting a job in marketing is no exception. As for me, I ended up landing a job at Moosylvania, and to this day, I’m incredibly grateful for that experience. If you’re looking for a great sales promotion agency, they’re as good as it gets in St. Louis.

This blog post was originally published on the Gorilla 76 career blog.

 




The below post and podcast was republished with permission from PluggedIN, an automated talent recruitment and matchmaking platform specifically focused on startup companies. PluggedIN was founded by Colleen Liebig, who serves as an Industry Career Specialist & Advisor at Olin, with specialization in entrepreneurship.

“If you have the conviction and the personal belief that you can make anything work and solve problems, let your resourcefulness be your biggest resource.” 

In this week’s PluggedIN podcast, we sit down with Colleen Wilson, Founder & CEO of Collaborate Chicago and former Head of Product Marketing for the capital product at Square. An Olin Business School alumna, Colleen shares insights on how she decided to become an entrepreneur and multiple fantastic career tips from her business education and career experience.

Here are a few nuggets of wisdom Colleen shares in this episode:

  • The importance of prioritizing learning and mission when looking for jobs. Ask yourself, what do I need to learn, and where am I best equipped to learn those skills?
  • One of the best ways to get experience is through doing pro-bono work.
  • The importance of being self-aware and knowing what you’re good at (and what you’re not good at).
  • The “why” reveals the pain points, and when you find the pain points, that’s when you can start to find the solution.
  • Why your own personal gut-check can mean the difference when it comes to finding happiness in your career.
  • You can build anything, but sometimes it’s what you don’t build that can make all the difference in your business growth.
  • Presence equals productivity: How to find that constant state of flow through personal productivity hacks.




Sally Pinckard of the Weston Career Center

Congratulations! You just accepted an invitation to interview with your dream firm. All the company research, resume polishing and networking at Meet the Firms, at information sessions and with your network, has paid off. What are the next steps to ensure you are ready to conduct a successful interview? Sally Pinckard, the Associate Director of Career Education at Olin’s Weston Career Center, provides this advice to ace the job interview:

Learn everything you can about the company

Both parties are looking for the best fit. Learn as much as you can about the company, culture, and specific process, so you are ready to demonstrate that you are the candidate who best fits what they are looking for. Along with your research, one of the best ways to learn about what to expect in the interview is to connect with alumni in the firm. If there are alumni connections, ask for advice and insight into the interview process. Talking with recent hires at information sessions and workshops, using LinkedIn’s advance search process to find Olin and WashU alumni in the company you will be interviewing with, and asking for insights from fellow students in the student groups where you are a member are all great ways to connect with alumni for guidance. Most are more than willing to help.

Prepare for the type of job interview the recruiter will conduct

Include this in your company research. Most interviews will fall into these categories: behavioral, technical, and case interviews. Some will be conducted face to face, but many first round interviews will be conducted over the phone phone or on Skype. For detailed information on how to prepare for these interviews, see pages 41 and 42 in the WCC Career Guide. Also be sure to check out the Weston Career Center’s Behavioral Interview Questions Guide and Functional/Technical Questions Guide.

First impressions count. Practice your interviewing skills

It’s always important to present your best self. The impressions you leave during the interview (and after!) should be no accident. Practice your answer to, “Walk me through your resume” and other interview questions in a mock interview with a Weston Career Center advisor. Prepare well-informed, inquisitive, and articulate questions for the interviewer during and at the end of the interview. Make sure they are questions for which the answers can only come from a person who has worked in the company (and not something you can find quickly on the company’s website). Check the apparel you plan to wear to the interview to make sure your clothes are clean and in good shape.

Follow up after the job interview

Be prepared so that you can write a thank you note shortly after the interview is complete. Recruiters tell us repeatedly that they are surprised that more students don’t send thank you letters after an interview. Therefore, the letters they do receive stand out, especially well written notes. (AND, recruiters often comment on how impressed they are when the notes are hand written the old fashioned way.) Why? In addition to being a polite way to acknowledge the time spent with you, thank you letters are another opportunity to sell yourself. Have professional stationary on hand so that you can write your thank you note in a timely manner, which is usually within 24 hours of the interview. By writing both an email and hand written thank you, you are signaling your high level of interest in them because you took the time to express your thanks in writing. For more information on the follow up process and thank you notes, see page 45 in the WCC Career Guide.

Sally Pinckard has held positions in merchandising, retail management, and human resources for May Department Stores, now Macy’s. Sally teaches MGT250A, Building Your Career Foundation, and is a certified business etiquette instructor. 




In addition to expert advising and free coffee, Olin’s Weston Career Center offers courses, skill-building workshops, networking activities, and resources to prepare students for a lifetime of career management.

Students new to Olin may not be aware of the plethora of resources the WCC provides students. (Did we mention free coffee?) Allow us to introduce some of the WCC’s best offerings for students interested in career development or embarking on the job search:

Access to the Bloomberg Terminal

The Bloomberg Terminal allows students to access the Bloomberg data service, which provides real-time financial data, news feeds, and messages. The terminal is available in the WCC office by request.

Career development videos

On the Olin Careers website students will find recruiter advice and insights on topics such as résumé writing, effective business communications, interviewing, and strategic relationship building.

Guidance for veterans

Veterans have a proven record of performance and are ready to serve in civilian jobs where there is a need for leadership, team building, organizational commitment, and advanced technical training. The WCC offers coaching and resources for veterans and collaborates with the Olin Veterans Association to prepare students for the transition to civilian employment.

Interview Wiki

The Wiki is a student-editable archive of historical interview questions, along with other information, that is searchable by company. Students can update the Wiki questions after interviews to ensure that the questions are current.

LGBTQ resources

For the sixth consecutive year, the WCC was recognized with the highest level of certification (A+) by the national OUT for Work Career Center Certification Program.

The WCC offers resources to LGBTQ students seeking information on locating gay-friendly companies, coming out during the job search and transitioning into the workplace. In addition, the Weston Career Center partners with the WUSTL LGBT Student Involvement and Leadership office to provide a variety of programming. Any student seeking a confidential advising appointment may contact the Weston Career Center at wcc-director@olin.wustl.edu.

Management 201–Management Communications

A collaboration between faculty and Weston Career Center career advisor, MGT 201 Management Communication is a required course for all sophomores and offers students tools for a successful job search. Students get individualized attention to identify, articulate, and sell their value to an employer. They will develop their résumés, elevator pitches, and interview skills and build a strong online brand presence. Each professional development session is supplemented with workshops led by Weston Career Center experts, to provide hands-on tools and exposure to the technology and resources offered at Olin and the Weston Career Center. The course also teaches students to develop their business writing and public speaking skills as they solve real life client communication challenges.

Seminar series and workshops

Designed to give Olin students an advantage in the marketplace, seminars and workshops are presented by outside experts and corporate partners.

Working closely with our network of alumni, employers, and faculty, our employer relations team explores domestic and global markets for hiring trends and employment opportunities. We’re continually cultivating our partnerships with exceptional companies—and building a reputation for interns and graduates who are ready for business, with the tools and talent to create value for their organizations.

A student meets with a representative from evetos at the 2013 Meet the Firms event.

A student meets with a representative from evetos at the 2013 Meet the Firms event.

On-campus recruiting

Throughout the year, hundreds of companies recruit Olin students through on-campus, phone, and Skype interviews. The WCC interview-suite computers are fully equipped with Skype services and webcams that are available for student use.

BSBA and specialized masters students can apply for positions and sign up for interviews through CAREERlink. MBA candidates can do the same through MBAFocus.

Upcoming recruiting events: 

Networking road shows and career fairs

The WCC sponsors several events to provide networking opportunities, including Meet the Firms events, domestic and international road shows, symposiums, New York and Silicon Valley Career Treks, and club-sponsored activities. Other networking opportunities include all-campus career fairs at Washington University.

A network of professional associations

Olin has chapters of the National Black MBA Association (NBMBAA), the National Society of Hispanic MBAs (NSHMBA), National Association of Women MBAs (NAWMBA), and Net Impact. These organizations sponsor annual career conferences that provide access to recruiting companies. In addition, these associations encourage academic and career development.

Olin is also a member of the Forté Foundation—a consortium of major corporations and top business schools that has become a powerful change agent in educating and directing talented women toward leadership roles in business.

In addition, Olin is a founding member of  The Consortium for Graduate Study in Management—the country’s preeminent organization promoting diversity and inclusion in American business. The Consortium has built a 50-year legacy of fostering inclusion and changing the ethnic and cultural face of American business.

Information sessions

Companies host these events to enhance visibility on campus, preview the quality of Olin’s talent, and serve as a precursor to their on-campus recruiting schedules. Don’t miss the chance to meet recruiters and learn more about their companies, industries, and career opportunities.

Upcoming company information sessions:

Salary information and employment statistics

The WCC compiles internship and job-offer data to provide employment information to students, employers, and relevant partners. Information that is reported is confidential, and statistics are aggregated in report format.


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