Givable is a new St. Louis startup that provides a platform for charitable giving and community involvement. Their mission is to “empower individuals and businesses to fuel change by making giving easy, social, and interactive.”
The company was founded on the principle of contributing to and empowering the growth and development of the St. Louis community. While there are numerous charities within St. Louis, individuals and businesses may not be aware of their existence and/or purpose. Givable shines a light on these charities and allows individuals to conveniently contribute to them and/or get involved within their communities.
Through Givable’s interactive micro-donations, charitable giving is easy and fun. Its transparent and trusted platform will allow Givable to lead the way in community-focused, subscriber-based giving mechanisms.
As a team, we are helping Givable develop a marketing strategy to increase subscriber awareness and acquisition. After conducting an industry and market analysis, we now know that St. Louis has tremendous potential to enter into the new era of giving. We have also enjoyed having the opportunity to work with the founder and executive director of Givable, Elise Hastings. Ms. Hastings has truly inspired us to learn more about the St. Louis community and the potential number of organizations that Givable could serve.
Our ultimate goal is to help Givable grow, and through the process we hope to make a positive and lasting impact on both the company’s marketing strategy and the St. Louis community’s involvement with local charities.
Company Background: Founded with the support of the Regional Business Council, the Staenberg Foundation and Cultivation Capital, Givable is a subscription-based daily philanthropy platform designed to engage millennials with awareness of social engagement and habitual giving to local nonprofits.
Project Goal: Identify an audience and create a marketing strategy to target that audience and increase Givable’s subscriber base.
CELect Givable Team: Adam Brock, BSBA; Allison Halpern, BSBA; Andrew Mackin, Law; and Nirav Patel, Law