Cynthia Cryder
P&Q places Cryder among top 40 under 40 professors for 2021

With glowing comments from nominators, Associate Marketing Professor Cynthia Cryder was named one of Poets & Quants top 40 under 40 professors for the year.

It was the second consecutive year a WashU Olin professor made the list. Last year, the online business school magazine tapped Seth Carnahan, associate professor of strategy, for the recognition.

In its page on Cryder among the top 40 profs published on Monday, P&Q cited remarks from those who nominated Cryder for the honor. One said, “Professor Cryder is a shining example of how one professor can embody both research excellence and teaching excellence.”

P&Q noted that Cryder was the first to teach Olin’s MBA marketing core fully online (because of COVID restrictions) and the first woman ever to teach in Olin’s marketing core (online or offline). The feature also noted the many times she had been cited in the media in the past year on the question of whether people should be incentivized to get the COVID-19 vaccine.

“Professor Cryder is able to take cutting-edge psychological research and translate it into actions that are relevant to the marketing managers of today and tomorrow,” another nominator wrote. “Professor Cryder continues to produce outstanding research that is published in the best academic journals.”

Read more about the Poets & Quants top 40 under 40 and, specifically, the page on Cynthia Cryder.

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