Who is reading Olin Business magazine?

Stretch your minds back to the late autumn of 2019. A year ago, voters were yet to cast their first ballots in the US presidential primaries. Most of us had never heard of a “coronavirus.” And the last issue of Olin Business magazine landed in your mailboxes.

Soon after, we dropped into your inbox a readership survey so we could better understand whether Olin Business was serving you the way we hoped. With our gratitude, we wanted to share a little about what we learned.


Would you rather read OB online?

  • Short answer? Nope. Younger alumni were more likely to say yes, but no age group showed a majority preference for online.

How much time do you spending reading OB?

  • Most of you said about half an hour.

How’s the length of OB magazine?

  • Nearly 80% of you said “just right.”

What can we work on?

  • Event information and coverage—and more stories about alumni.

But, what do you like about us? (percent “satisfied” or “completely satisfied”)

  • Photos/graphics (80%)
  • Quality of stories (77%)
  • Presentation of stories (77%)
  • Ease of reading (76%)
  • Cover (75%)

What stories/departments do you love?

  • Olin by the Numbers (59%)
  • Class Notes (55%)
  • Seen and Heard at Olin (52%)
  • Elevator Pitch (37%)
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