CELect project explores AI-powered financial tool

Julia Zou, MSBA ’20, wrote this on behalf of her CEL team. Editing help was provided by Lungile Tshuma, MBA ’21 and Michael Spiro, BSBA ’21.

Growing up in a family-owned restaurant, Fady Hawatmeh knew what it was like to run a small business. During the years when he ran a CFO consultancy firm in the greater Chicago area, Fady saw firsthand how countless small companies were struggling with the same issues he had seen in his father’s restaurants—managing finances and cash flow. That’s when he realized how systemic the issue was.

Small businesses typically don’t have a CFO. Now as an experienced CFO, Fady knows that no one in small businesses likes laying out 5-year financial projections, but understanding a business’s financial standing and cash flow is key if that business wants to survive and thrive.

“It doesn’t matter what business you’re in, you have to manage your cash flow and your finances. I knew there was a better way to do it.” said Fady.

Hence, he founded Clockwork. Clockwork is the only tool that builds your financial models, cash flow forecasts, metrics, and scenarios all in one place and in real-time. Before Clockwork was founded, Fady built financial models and cash flow forecasts for every one of his clients because 90% of them didn’t have one, and the rest were essentially ineffective.

As a consultant and outsourced CFO, he could help hundreds of companies. With the help of software, this number can scale to millions. In addition, Clockwork provides a platform for individual CPAs and accounting firms to offer more advanced financial forecasting services.

Founded just over two years ago, Clockwork has focused heavily on product to date. Now, with over 200 customers and helping save CPAs 5 hours per month per client, Clockwork is expanding its services in order to stay ahead of their competition. Clockwork wants to apply their early successes to serve to more clients, potentially expanding into new markets.

Fady is working on a semester-long practicum project through Olin’s Center for Experiential Learning. With faculty support from II Luscri  (Direct of CELect), the students — Julia Zou, MSBA ’20, Julie Zhang, BSBA ’23, Lungile Tshuma, MBA ’21, Mingqian Li, JD ’21, and Michael Spiro, BSBA ’21 — will designate strategies to help Clockwork expand its product offering into the venture capital market. Venture capital firms typically have a large portfolio of companies they invest in, resulting in a strong need to efficiently monitor the financial standings of these portfolio companies. While we have only completed preliminary research to date, we believe that selling to VCs will have an amplifying effect on Clockwork.

Pictured above: Julia Zou, MSBA ’20, Lungile Tshuma, MBA ’21, Mingqian Li, JD ’21, and Michael Spiro, BSBA ’21 during their first meeting with Fady Hawatmeh.

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