John Mozeliak, CEO and president of the St. Louis Cardinals, starts his Defining Moments talk by reflecting on the baseball industry’s incredible growth: “When I began in baseball, it was less than a $1 billion industry. Today it is $10 billion.”
Mozeliak had to find ways to keep up with this 10x growth. Through advocating for change, keeping to his business philosophy, and redefining the team’s competitive advantages, Mozeliak kept the Cardinals winning.
If you’re in the baseball industry, you know it’s often resistant to change. Mozeliak explained many small changes that he’s pushing for that could increase the baseball market as a whole and bring in more revenue.
For example, he revealed a current debate within the industry over increasing the size of each base by 1 or 2 inches. This small change would allow for more steals, translating to a more interesting game for viewers. However, something that sounds so simple is met with a lot of opposition.
Baseball is a game of tradition and the bases have never been changed. With Mozeliak’s supervision, the Cardinals will have a day this year to test out the larger bases. Mozeliak attributes small changes such as these to remaining competitive.
Mozeliak sticks to two main philosophies to keep business in line. The first is a metaphor: “Baseball is like a table, if any of the legs is un-sturdy, the table is un-sturdy.” Mozeliak focuses on four “legs:” international scouting, amateur scouting, player development and the analytical department. This table model allows Mozeliak to keep a holistic view of the business, making sure each department remains in check.
The second philosophy is Mozeliak’s management philosophy focusing on teamwork. The management philosophy works to break down silos, and above all else emphasizes the process. Mozeliak stresses that once you find a process that works, you have to stick to it: “If you remain disciplined and true to your process, you tend to make fewer mistakes.”
Lastly, Mozeliak focuses on the team’s competitive advantage. Mozeliak explains, “It’s easy to be short-sighted, focusing on your day-to-day job, but you have to think about the competitive environment that you’re in.” For the Cardinals, data is a huge part of their competitive edge. The team used data to scout players before others were in amateur scouting. This advantage led them to Matt Adams, an incredible player who was scouted with relatively low cost.
In short, with his emphasis on change, his business philosophies and maintaining a competitive advantage, Mozeliak strictly follows the Cardinal Way. The Cardinal Way is having an appreciation for your past, understanding where you are today and having an eye on tomorrow.