Stirring up The Republic of Tea’s marketing

When Marci Furutani,MBA ’11, graduated from Olin she went to work for The Republic of Tea in Novato, California. She led a marketing team charged with transitioning their strategy from direct mail to a web-based business model that encompassed all digital channels. “Our team contributed year over year double digit growth for the four years I led this channel,” Furutani tells the North Bay Business Journal that has named her to its 2017 Forty Under 40 list of remarkable young professionals.

“I am a leader, authentic and empathetic. I motivate and provide purpose. I listen, ask questions, collaborate and mentor. I am passionate, enthusiastic and driven.” -Marci Furutani

Two years ago, Furutani was promoted to Minister of Brand Engagement (aka: marketing director) in The Republic of Tea. “Our team continues to find meaningful ways to engage with our citizens (customers) whether through social media, direct mail or content driven marketing explaining the health benefits of our teas. We strive to help citizens live a sip by sip rather than gulp by gulp lifestyle and enrich their lives through premium tea, education and innovation.”

Link to North Bay Business Journal’s profile of Marci Furutani.

 

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