New athletic brand has STL and Olin roots
Daniel Shapiro

Daniel Shapiro

Did you see the article in the St. Louis Post-Dispatch on Olin alum and entrepreneur Daniel Shapiro, BSBA’98, founder of Fourlaps? We profiled him last fall here on the blog, but Debra Bass gives us an update on Daniel’s athletic-wear startup, in her story, “Midwest-inspired menswear goes the extra mile.”

“He said that he knew his style struck the right Midwest-inspired chord when someone stopped him on Delmar Boulevard, during one of his trips back home, and asked him, ‘Where can I buy that shirt? It’s great, I love it. I want it.’ ”

Daniel shared this advice for entrepreneurs with the Olin Blog in December 2016:

“Being an entrepreneur is extremely rewarding and challenging.  There are no guarantees of success.  You need to love the everyday challenge, you need to love the unexpected and be able to embrace the unforeseen.  I spend so much of my day doing things that I have never done before.  It’s exciting and uncomfortable at the same time.  I wouldn’t trade the last two plus years for anything in the world.”

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