Safety: there’s an app for that

SafeTrek is one of the leading personal safety apps available for iOS and Android. When feeling unsafe, a SafeTrek user can simply launch the app and place his or her thumb on a large safety button. When the user feels safe again, they need only release their thumb and enter their passcode. If circumstances necessitate help, however, the user can just release their thumb and wait —  911 is dispatched immediately when the user’s passcode is not entered in time. As such, the SafeTrek app enables users to discreetly notify authorities if and when they are in need of assistance.

Who are they?
SafeTrek’s dedication to the well being of its users is what initially drew our team to the company. SafeTrek’s practices illustrate just how strong their emphasis is on customer service. Last year, for instance, a safety assistant helped direct a distraught college student who had gone out drinking and lost her friends, back to her dorm in New York City. Although the student’s situation fortunately did not require the intervention of law enforcement, the SafeTrek employee remained on the phone with the student throughout her ordeal.

Why did the founders start SafeTrek?
After getting numerous reports concerning the incidents that were occurring on their college campus, the founders of SafeTrek brainstormed an idea about how to develop a safety system that was better suited to ensuring safety than the standard Bluelight System. The founders came up with SafeTrek and the app has since become an enormous success.

Our experience:
Our group has already enjoyed learning from a promising startup on a broad range of topics. As students who each have an interest in one day starting businesses of our own, SafeTrek has been a great partner for our group to consult with and we hope to continue to learn more about the many responsibilities that entrepreneurs must assume to build successful companies. We look forward to providing SafeTrek with helpful market research in the future and are grateful for the opportunity given to us by WashU’s CELect program.

Sandy Kugbei, Law’17; Kimaya Hemdev, BSBA; Christian Luetkemeyer; PMBA; Jason McCloskey, Law

In Teaching & Learning
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