Don’t touch that dial, Cards fans!

The Associated Press reports that the St. Louis Cardinals have signed a deal with Fox Midwest Sports to broadcast the team’s games through 2032. Financial terms of the 15-year agreement were not released.

Patrick Rishe, director of the Sports Business program at Olin, told the AP, “Baseball is not America’s pastime anymore, it’s football. But it’s still a very valuable sports property, especially in the summertime, when there’s very little competition for the consumer’s attention.”

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