ICE Week: Yes You Can!

The MBA Class of 2015 wrapped their semester with the annual ICE Week competition on Thursday, December 19.  Groups were assigned during orientation (GO! Program) in July and worked together throughtout the Core curriculum.  Their last test of endurance and knowledge included two case competions during the final week of the semester.

Olin Business School and the Marketing and Communications Department provided the first case “Full-time MBA Branding Campaign 2014.” It generated an abundance of ideas for message points and the visual identity of the program.  Of course, only one team could win and they will have the opportunity to work with Paula Crews and her team on implementing their ideas in to the strategic plan for Olin.

The second case was provided by Michael Gavornik (MBA 2003) of Metal Container Corporation, a subsidiary of Anheuser-Busch InBev.  Facing a strategic dilemma with ABI, students were challenged to come up with solutions for ABI to better utilize MCC to deliver value to ABI and execution of the strategy.  The winning team will have the opportunity to consult with MCC as they continue to address this issue.

In true MBA fashion, the week was brought to a close with the ICE Breaker Party at the Knight Center.  Students not only celebrated the end of ICE Week but also the completion of their first semester in the program.

ice team 1 ice team 2

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